You are about to read some information that can have a huge impact on your business.

The great master marketer Gary Halbert would always ask his seminars students, “If you and I both owned a hamburger stand and we were in a contest to see who could sell the most hamburgers, what advantages would you most like to have on your side to help you win?”

Answers varied.  Some students would say they’d like to have the advantage of having superior meat to make their burgers.  Others would say they wanted sesame seed buns.  Others preferred location.  Someone wanted the ability to offer the lowest prices.

After his students responded, Gary would tell them he’d give them every single advantage they asked for.  He would only want one advantage, — and beat the pants of off them every time!  …What did he want? [Read more...]

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…  And stock up on the “unfair advantages” over your competitors…

Then I urge you to read every word of this blog.  This site is loaded with helpful strategies and tools.  The information will help you stop struggling.  Sign up for my newsletter and you’ll get all the tools you need to create your own 2-step lead generation system.  What you’re about to discover is going to change the way you do business forever.

You’ll never have to worry about where you next quality leads are going to come from.  This is a formula — a system, designed, tested and proven, by the world’s most successful marketers. [Read more...]

What Crab Fishermen Can Teach
Us About Effective Marketing

Whenever possible, I like to walk the beach near my home at Ponce Inlet, FL.

At the end of the island there’s a small park. The park has a long line of jetties extending out towards the ocean.  The jetties protect the channel from the rough surf.

On this particular afternoon, the channel was full of jet skis and small recreational boats.

In the middle of all the boat traffic, I noticed an old, beat-up fishing boat puttering back into the channel.  The boat was returning from a long day of work on the ocean.

As the boat passed me, I was surprised how organized things were.  Everything was stored away and in its proper place.

[Read more...]

One of the biggest reasons people are hesitant to buy a product or service is because of risk.

People hate risk.  They will do almost anything they can to avoid it.

Which is why, instead of fighting this timeless trait of human nature… and trying to convince people to take risks on our products and services… it can be much safer and easier to simply remove the risk instead.

Here’s what I mean.

Simply offer a stronger guarantee.  Not some wimpy, “30-day money-back” guarantee.

I’m talking about a REAL guarantee.

The kind of guarantee that lets your customer sleep easy knowing you are going to deliver on your promises—no matter how outrageous they are.

Offer A Longer Guarantee.  The Longer The Better. [Read more...]